Community Engagement & Your PLN?

  Social media emerge citizens’ life as we all have a part live in the virtual world of the internet. Facebook and Twitter become the largest channels citizens observe information. The organization and community transfer the way citizens engage in advocacy communication from off-line to online as more influence and propagate been taken. Social media is considered an innovative tool for informing enhanced support and collaborative effort. Proponents often contribute and establish the connected community to attract more supporters to engage in the campaign which triggers the butterfly effect. Once each individual is connected and messages will immediately spread out on social media base on the rapid feature of the internet. Twitter becomes the battleground for politicians to advocate strategy and action, as a result, it owns a large group of people who have the potential to become their support. Social media have the magic for a variety of people to approach their goals. Due to the efficiency of the online platforms, citizens are engaged in all available and accessible channels freely post their advocacy and debate. Online advocacy reinforces the frequency people interact than face-to-face communication as people enable engaged in advocacy in a short time. Thus, it is important for us to recognize the real information and not being incited by much fake news. Social media need to strengthen the governance and supervision implicated by related development.  Advocacy discovers the propagation takes lower costs on digital social media than the traditional media. The Internet amplifies every detail of the negative of society which potentially challenges the advocacy communication once the public voice is loud in a certain problem like food safety. The activist will swarm in the hot sport and raise a tsunami. Most employers prohibit their staff to express interior information by enterprise police to maximumly decrease the potential impact on social media. At our PLN, we want to positively activate our public community and establish an educative environment with critical and constructive interaction without verbal aggression and discrimination.

References:

1. Lane, J. (2019, November 18). Social Media Has Changed the Advocacy Landscape Forever. Association Adviser. https://www.naylor.com/associationadviser/social-media-has-changed-the-advocacy-landscape-forever/# %7E:text=When%20used%20to%20support%20political,through%20increased%20speed%20of%20collaborative

2. Using Social Media as a Tool to Complement Advocacy Efforts by J. Taylor Scott, J’Vonnah Maryman in GJCPP Volume 7 Issue 1 2016. Global Journal of Community Psychology Practice. Retrieved February 28, 2021, from https://www.gjcpp.org/en/article.php?issue=21&article=121